Priyangi Rathi

Blauw van C

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Jewellery E-commerce
Blauw van C is an artisanal jewellery brand featuring original designs handcrafted to the founder’s specifications, requiring a sophisticated e-commerce solution to showcase and sell their distinctive collection.
The challenge was to transition the business from a limiting Wix platform to a more robust e-commerce solution that could support growth ambitions and enhance functionality. Technical difficulties with the existing platform were restricting business expansion, while the brand needed a refined digital showcase that would properly represent the artisanal quality of their unique designs.
We developed a comprehensive Shopify-based solution with strategic feature implementation to drive both sales and customer engagement. Key functionality included sophisticated product bundling, targeted promotional structures, and interactive product hotspots to enhance the shopping experience. Beyond platform migration, we established advanced email marketing sequences with strategic lead generation mechanics, including incentivised newsletter sign-ups that balanced customer acquisition with promotional sustainability. The technical transition extended to migrating email systems to Google Workspace, creating a cohesive operational foundation.
The result is an elegant digital storefront that effectively communicates the brand’s distinctive design aesthetic while providing powerful growth tools. The strategic email marketing infrastructure is successfully building the brand’s customer database, while the refined shopping experience has increased customer confidence and conversion potential. Through comprehensive platform optimisation, we’ve created a foundation for sustainable business expansion that aligns with the artisanal brand positioning.
  • Strategic E-commerce Development
  • Platform Migration & Integration
  • Email Marketing System Implementation
  • Product Bundling Strategy
  • Promotional Structure Development
  • Customer Acquisition Optimization
“We’re truly delighted with our new jewellery e-commerce website! The design perfectly captures the essence of our brand while providing a seamless shopping experience for our customers.”
  • BVC Team

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