Salesforce Talent Hub
Tech Startup
A partnership between two business leaders launching a specialized Salesforce optimization service needed to reach and convert decision-makers at mid to large enterprises, including Fortune 500 companies.
The challenge was to create a conversion-focused landing page within a tight one-week timeline. The page needed to effectively communicate their unique value proposition to enterprise CTOs and technology leaders in the competitive Salesforce consulting space while addressing common enterprise-level objections and building trust with high-stakes prospects.
Working closely with the founders and sales team, we developed a strategic communication flow that guided enterprise decision-makers through a carefully structured narrative. By transforming sales insights into compelling web content, we created a journey that progressed from clear value proposition (60% cost savings) through service differentiators, trust-building elements, and ultimately to conversion. The strategic content hierarchy addressed key enterprise decision points: cost efficiency, operational benefits, unique differentiators, common challenges, and proof points through case studies.
The result is a focused landing page that serves as an effective enterprise sales tool, clearly articulating the company’s unique market position while streamlining the path to stakeholder conversations through strategic content organization and direct response elements.
- Content Structure Development
- Strategic Communication Planning
- Project Management
- Stakeholder Communication
“Priyangi is young but a thorough professional, very ambitious as well. Any job given to her is treated with utmost priority, and we can rely on her to make timely project deliveries.”
- Vibhuti Gandhi, CEO & Founder
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